gif) or of a multimedia object (usually created using Flash). The advertisement consists of an image (.jpg. I’ve gathered a few definitions and first I’m gonna start with the one that has been previously mentioned on the Creatopy blog:Ī banner ad, or a web banner, is an advertisement displayed into a web page.
So instead of skipping the basic information and jumping straight to “ways of using banner ads for your content marketing”, we’re gonna take a stroll down memory lane and go back to the basics to make sure you understand what banner ads actually are and also why and how they work, once and for all.Īs someone who is still learning about banner ads as well, I’m taking this chance to learn by explaining and sharing my own opinion after careful research.
This blog has always been a source of education, inspiration, and examples when it comes to talking about strategies used by different companies and industries when creating successful banner ads.īut there’s still a lot of confusion around this term and others related to it.
You should be here banner how to#
We’ve been talking about how does banner advertising work, which colors work best, where to place them, how to make them clickable instead of annoying, what strategies to have in mind before designing a banner ad, what questions you should ask yourself before you make a banner that actually works and resonates with your audience. We’ve been talking about how to create them, whether it’s from a designer’s perspective, from a marketer’s perspective, or from an entrepreneur’s perspective. For years on end, Creatopy has been preaching and still continues to teach and offer examples on how to effectively use banner ads.Įverything you need to know about them is right here on this blog!